‘Taste Me, Don’t Waste Me’ boxes will combat food waste and offer an affordable option
Sainsbury’s is introducing a £2 fruit and vegetable box to help combat food waste.
The ‘Taste Me, Don’t Waste Me’ boxes will appear in fresh produce aisles from this week in over 200 supermarkets, following a trial in January. They will be sold for a lower price to help reduce food waste and offer an affordable alternative to full-priced products at a time of economic hardship.
The retailer said all products are included and are carefully selected to ensure they are still fresh.
The initiative is part of Sainsbury’s commitment to halve food waste across its value chain by 2030, and follows a move last year to remove ‘best before’ dates from over 100 lines, including pears, onions, tomatoes and citrus fruits.
Richard Crampton, director of fresh food at Sainsbury’s, said: “At Sainsbury’s we’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too. It’s great to see that shoppers have been enjoying the ‘Taste Me, Don’t Waste Me’ boxes, which is why we’re really pleased to roll out the trial to over 200 supermarkets, helping even more people across the country.
”We believe that everyone deserves to eat well at an affordable price, and we hope this additional support will ensure that good-quality food doesn’t go to waste.”
Sainsbury’s is also currently offering £2 top-up coupons as part of the government-funded NHS Healthy Start scheme, to help low-income families in England, Wales and Northern Ireland to purchase fresh, frozen and tinned fruit and vegetables.
