Sainsbury’s is harnessing customer loyalty in a new multi-million pound investment as it looks to strengthen its position and retain customers.
Shoppers will be given money-off coupons for hundreds of branded and own-label products under the new plans.
The retailer will print the coupons at the tills using standalone printers after the vouchers, offering up to 20 per cent savings on some items, have been automatically generated.
The system has been trialled in 150 stores in the last year and the supermarket hopes to implement the move across its 535 stores by the end of the month.
The proposals represent the company's biggest investment in customer loyalty since launching the Nectar card in 2002.
Gwyn Burr, Sainsbury’s customer director, said: "We know that 50 per cent of shoppers take coupons and vouchers with them when they shop and it's a really practical way for people to stretch their budgets, especially in the current economic climate.
"The new coupon scheme, together with the low prices and promotions we already have, means customers will get unbeatable value on the products that are most useful to them.
"The system can tailor offers using both Nectar and transaction data, so we can reach many more customers with offers that are targeted to what they actually buy."
Back in August, supermarket giant Tesco favoured loyalty, rather than more price cuts, in the battle keep its customers coming back as it doubled its Clubcard points. Tesco shoppers now receive two points for every £1 they spend in stores or online.
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