Sainsbury’s is rolling out its Chop Chop bike delivery service to 20 cities across the country, bringing quick-order groceries to customers outside of London for the first time.
Once the 50-store rollout is complete, Sainsbury's said 3.2 million households will be able to get its groceries delivered directly to their door within an hour, offering customers who are self-isolating or less able to travel to stores another way to get their shopping.
Chop Chop launched in Brighton and Bristol this week with Manchester, Reading and Richmond, Morden, Charlton and Harringay in Greater London to follow next week. By mid-June, a total of 50 stores will offer shoppers the service. Customers can order up to 20 Sainsbury’s products from a range of around 3,000 essential grocery and household items via the Chop Chop app.
Since the beginning of April, Sainsbury’s reported rolling out Chop Chop across London and trialled making deliveries from closed convenience stores for the first time. Learnings and customer feedback from the trial have been used to improve the service further as the offer expands to supermarkets in cities across the country, it added.
The supermarket said it has already more than doubled the number of customer orders it can fulfil from these stores as delivery slots are typically all booked by 10am. By bringing the offer to 50 stores across the country Sainsbury’s will increase capacity by a further 400 per cent.
The expansion will support the retailer's efforts to increase the total number of delivery slots for its groceries online service to 600,000 per week.
Clodagh Moriarty, chief digital officer at Sainsbury’s, said: “We are doing everything we can to feed the nation and offer our customers quick, convenient and safe ways to get their groceries. Demand for home grocery deliveries has never been higher and we have been receiving great feedback for Chop Chop, with customers really valuing the speed and convenience it brings. By rolling Chop Chop out to 50 stores in 20 cities across the country, even more customers can get what they need delivered to their door.”
