Safeway brand to disappear this weekend

The Safeway brand is set to finally disappear from the UK high street this weekend.

Morrisons, which bought the retailer for £3 billion in March 2004, is putting the finishing touches to its 20 month conversion programme.

Of the 479 Safeway stores the retailer acquired, it has now converted 200 and sold most of the rest to rivals.

The remaining few Safeway stores not being sold or converted will now close this Saturday.

The move consigns the Safeway name to history 43 years after it opened its first supermarket.

Morrisons chief executive Bob Stott said the completion of the conversion was a "significant landmark" in the history of Morrisons.

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