The Russian market for fruit and vegetables is enjoying an unprecedented boom. Banana consumption, for example, doubled between 1999 and 2003, although it is still only half the European figure.
JFC Company claims to have captured a significant share of this market, supplying half of all the bananas and a third of all oranges sold in Russia. Turnover in 2000 was around 100 million US dollars. Within just three years it reports that its sales have trebled, due to its trading links with companies in 20 countries.
“Russia has undergone a remarkable development. On behalf of the company and of the Russian people I invite you to take part in joint ventures with our country,” said Vladimir Kekhman, president of JFC Company, addressing potential partners during Fruit Logistica 2004. The Sunway Group has also established far-reaching business relations. It is collaborating with companies such as Maroc, Sunway Ecuador, Outspan, Capespan, Safe and the Spanish fruit authority.
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