The Reusable Pallet & Container Coalition in the US has become the Reusable Packaging Association. The organisation announced the transition on Monday as it better reflects its focus on promoting reusable packaging as the preferred solution for moving, storing, and handling product throughout the entire supply chain. The

announcement was made at the Food Marketing Institute trade show in Las Vegas.

“The name change is indicative of our focus on the value and expansion of reusable packaging systems, rather than specific products, such as pallets and containers,” explained Fred Heptinstall, RPA president, and president of IFCO RPC Management Services. “The newly launched Reusable Packaging Association will be even more aggressive in promoting the economic and environmental benefits of reusable packaging systems across supply chains in all industries. We will also continue to drive positive change and provide strong leadership in the growing reusable packaging industry.”