Seed breeder Rijk Zwaan is handing out 30,000 double packs of its lettuce variety Salanova at the International Green Week in Germany.
The Grüne Woche in Berlin is the largest agricultural consumer exhibition in Europe, which makes it an ideal platform for Rijk Zwaan to promote its ‘one-cut-ready’ lettuce.
Salanova provides a compact head, which only needs one cut for it to separate into a mass of small, ready-to-use leaves, and has been a big hit with processors. The gift bags, of which Rijk Zwaan intends to give out 3,000 a day at the exhibition, will also contain a Salanova cutter, which will enable the consumer to prepare the lettuce with one simple action.
Rijk Zwaan will also introduce a new consumer campaign at the exhibition, entitled ‘Taste the nova way of living’. The 10-day exhibition started on January 18.
No comments yet