Former G’s senior executive will look to help drive growth and sustainability at Greenvale
Major potato supplier Greenvale has appointed Rick Clay as its new agricultural director.
Clay has over 25 years of experience in fresh produce management and farming roles across the UK and Europe. He spent 17 years at G’s Group, where his roles included commercial manager for the Tesco account and managing director of G’s Onions.
Over the past two years he has worked as a business coach and business improvement consultant.
His new position will see him leading the drive to increase Greenvale’s own growing operations and oversee the procurement of fresh potatoes for its two packing sites.
The business has recently secured a new retail customer and launched its own branded proposition, Golden Kings.
Managing director David Rankin said: “Rick is a great fit for Greenvale. His expertise and understanding of our offering uniquely position him to help, not just with our growth, but our role in the future and sustainability of the potato sector as a whole.”
Clay added: “I am delighted to take this newly created role at Greenvale. This opportunity is a testament to the team’s focus on ensuring a resilient, long-term pipeline of fresh potatoes.
“I am looking forward to working with our grower network to navigate the challenges that present themselves in the industry, while seeking to scale operations and provide opportunities for growth.”
