Major retailers have signed up to a new commitment to help consumers more easily hit the 5 A DAY target in Scotland as part of the battle against obesity.
The retail initiative is a response to the Scottish government’s Obesity Route Map and is backed by Asda, Boots, The Co-operative, Marks & Spencer, Morrisons, Sainsbury’s, Tesco and Waitrose.
The voluntary arrangement, co-ordinated by the Scottish Retail Consortium, has the support of the Scottish government.
The new activity focuses on increasing the proportion of fruit and vegetable ingredients in own-brand products; providing information to help customers understand their health benefits; and working to keep fresh produce affordable through special offers and value ranges. It will also tempt impulse buys and increase fresh prepared and convenience offerings.
Scottish Retail Consortium director Ian Shearer, said: “The obesity challenge facing Scotland is considerable and retailers are committed to helping the Scottish Government put a long-term strategy for tackling the problem into action. The advice to eat at least five portions of fruit and vegetables every day is well known, not least because of the efforts major retailers have already put into promoting the message.
“The further commitment being outlined today shows retailers are ready to do even more to help consumers eat healthily. The promise stores are signing up to will have an impact on how they price, promote and prepare fruit and vegetables. These are practical and affordable steps which make it easier for all customers to enjoy healthier diets.”
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