Government already has a food and health action plan but Susan Fairweather-Tait of the Institute of Food Research said last week that this action plan should be developed into a national strategy to improve the UK's diet.
"A consistent national message and approach, backed by sufficient Government funding, is the only way we will see the cultural shift needed to improve health in Britain," said Richard Ali, the BRC director of food policy.
"The message should include educating consumers on what constitutes a healthy and balanced diet and on the role physical activity plays in good health.
"We agree with Professor Fairweather-Tait that a long-term approach is needed. This is why we believe that the best way to help consumers to a healthier lifestyle is by education - not by trying to make decisions for them through increased taxation and restricting their choice."
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