Naturally Best is hoping that independent research carried out on its Vivaldi potato will boost the product’s image as a healthy choice.

Allied Laboratory Services found that Vivaldi contained on average 26 per cent less carbohydrate and 56 per cent fewer calories than other ware samples tested and up to 38 per cent less carbohydrate and 56 per cent fewer calories than some varieties.

Naturally Best supplies wholesalers on all the UK’s major markets as well as Sainsbury’s with the product year round under its Taste the Difference premium range.

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