Hart Worldwide and Florette have signed up as the principal sponsors of the inaugural Re:fresh Conference and Awards.
Asda’s sole supplier of topfruit Hart Worldwide will sponsor the Re:fresh Conference, taking place at the Marriott in Grosvenor Square, London, on May 6, while bagged salads specialist and established retail brand Florette is the overall sponsor of the Gala Re:fresh Awards dinner, at the same venue on the same evening.
Hart Worldwide, based in Harlow, Essex, has been Asda’s sole apple and pear provider for five years. As reported earlier today on freshinfo and on page 1 of this week's Journal, the company’s efforts to increase efficiency by creating a healthy and happy working environment have been recognised by a national Sunday newspaper.
The French-owned Florette Group has made enormous strides in the fast-expanding bagged salads category. It has established a UK base, in Lichfield, Staffordshire, and for significant parts of the year is now able to source 100 per cent of its product for the UK market from UK producers.
It has also done what many thought impossible and successfully established a new brand in the UK’s own-label dominated retail environment. A £3 million TV advertising spend this summer is testament to the company’s commitment to strengthen the marque yet further.
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