UK packaging manufacturer Reflex Group on Monday (8 March) launched a new lined board division, Pack Plus, to provide a more environmentally friendly alternative to plastic packaging.
Lined board products produced by the Pack Plus division are suitable for a wide variety of sectors including food-to-go, fresh produce and horticulture, Reflex Group said. Product variants include skillets, trays, fruit punnets, flat boards, slide seam sleeves, cartons, crash-lock cartons and wrap boxes.
The Reflex Pack Plus range offers an environmentally responsible alternative to plastic trays, using up to 90 per cent less plastic (including skin film reduction), the company said in a press release.
Products are 'competitively priced and cost-effective, and use 100 per cent recyclable board and film (when separated), and compostable adhesive', it said.
'The sustainable lined board options use FSC & PEFC accredited carton board, and more importantly its proprietary zero migration water-based inks and adhesives which are the hallmarks of this truly revolutionary technological advancement in recyclable packaging,' Reflex Group said. 'As members of OPRL, Reflex are able to align packaging specifications to meet the requirements for recycling, which in turn helps to deliver the circular economy.'
This week's Pack Plus launch follows Reflex’s biggest ever single investment into two new state-of-the-art bespoke lined-board printing presses totalling over £5 million, which offer innovative printing capabilities such as 7 colour front/reverse print, in-line foil capability and a combination of board, film and paper lamination possibilities.
The Pack Plus division is headed up by Jamie Gordon, who has 25-years’ experience in the packaging industry. Gordon began his career in production, moving to technical sales and account management. Jamie later became a category specialist in MFP and has been a director in sales for eight years.
The Pack Plus products themselves have been created by innovations manager Kevin Dudman, who has been working in the packaging and retail industry for the past 40 years and is passionate about discovering new, innovative and sustainable packaging solutions for Reflex’s growing portfolio of clients.
Gordon said: “Reflex seeks to be on the forefront of innovation and is dedicated to providing sustainable and cost-effective packaging solutions for our clients. With many businesses setting print sustainability and environmental demands high on their agendas for 2021, we’re excited to launch the Pack Plus range of products that offer a realistic, sustainable and cost-effective alternative to a huge range of sectors”
Now operating out of 18 production sites across the UK, Reflex Group produce a varied and wide range of products from self-adhesive labels, linerless labels, flexible packaging, labelling systems & software, artwork & design, and more.