Redbridge has launched an advanced type of modified atmosphere packaging to extend shelf-life on core produce lines in the convenience sector.
The technology has been some two-years in development and has involved the matching of specific products, and in some cases varieties, with specific film specifications and packaging formats to optimise the life and quality of the product.
Redbridge is marketing the range under its 5 A Day brand and has already received interest from four national convenience chains during the Convenience Show this week.
Convenience chain SMILE is in discussions to offer the range in its stores in the South West of England.
The new range will consist of over 30 products including two-packs of apples, triangular packs of bananas, grapes, prepared salad mixes, tomatoes, cherry tomatoes, lemons, pears, cauliflower, cabbage and iceberg.
Steve Harrison, md of Redbridge Fresh Services said: “There has always been a huge problem with both fresh produce availability and quality in the convenience sector because of supply chain problems and lower volumes, leading in turn to high wastage and a poor consumer proposition.
“Redbridge spotted the opportunity to develop a solution enabling fresh produce to have a shelf-life of at least seven days which means better availability and quality for the customer and less wastage for the retailer. From corner shops to garage forecourts and train stations, we have developed a solution that will enable more people to eat more healthily - wherever they are.”
Redbridge’s new range will also carry the government’s 5 A DAY logo and helps to meet government aims of increasing accessibility to fresh produce by improving distribution in order to boost consumption.
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