National wholesaler Redbridge launched its campaign to spread the 5-a-day message to independent retailers and caterers through its 12 branches earlier this month in Bristol. First unveiled in March, the the company's initiative had to wait until May before the Department of Health (DoH) made enough of its materials available to be included in Redbridge's 3,600 give-away promotional kits with which it hopes to target 180,000 consumers.
Pictured left to right are: Elisha Brown of Bonnies Fruit & Veg, Sean Burchill of S&R Burchill, Zoe Griffiths DoH regional 5-a-day co-ordinator, Shaun Rhodes of PV Turners and Phil Nichols of Redbridge in Bristol.
