Red Tractor Week starts today and aims to challenge UK shoppers to buy, cook and eat food produced under the assurance-mark logo.
A range of events has been organised to highlight how the farm-assurance mark is a shortcut to affordable, high quality food and drink covering food safety, environmental protection and traceability.
Richard Cattell, head of marketing for the Red Tracdtor scheme said: “Our Farming Delivers for Britain campaign urges the public to 'Make it British, Make it Local, Make it Happen', and we will be throwing our support behind the week.
“The week celebrates 12 years of great farming and great food under the logo. This year Red Tractor has been an integral part of the Olympics, delivering quality British food in the biggest sporting event and the biggest peace-time catering operation in the world.
“Red Tractor Week will help to further raise awareness and understanding of the standards our 78,000 farmers and 700 food manufacturers operate to, and will ask consumers to buy, cook and eat quality products available under the logo.”
The week is backed by ex-Coronation Street and Bad Girls actress Debra Stephenson, who has recorded some special comedy videos for YouTube being released onto the website throughout the week.
The actress said: “Since I’ve become aware of the Red Tractor logo, it’s great to see the breadth of food and drink products that the logo covers. Products are available at your local supermarket, covering everything from meat to fruit and veg, cereals to dairy and even beer - everything I need to feed my family for a week at an affordable cost, and I’m safe in the knowledge that the food has been produced to good standards.”
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