Jo Miller will take on role of promoting the values of Red Tractor to farmers, food firms and consumers
Jo Miller has been named head of communications and engagement at Red Tractor.
Miller, who joins the audit body on 10 February, has over 15 years of experience in public relations, stakeholder management, corporate communications and digital content.
Red Tractor described her as a seasoned communications professional with a strong background in food assurance and multi-stakeholder issues, including sustainable fishing, climate change, food systems, and environmental management.
Miller’s career includes nine years at the Marine Stewardship Council (MSC), the international standards organisation for sustainable seafood, where she worked on global sustainability and supply chain issues.
She joins Red Tractor from her role as a senior communications consultant at SB+CO, working with major global brands such as McDonald’s, Beam Suntory, and Lego on their sustainability communications.
Red Tractor CEO Jim Moseley said: “I’m delighted to welcome Jo to Red Tractor’s leadership team. She brings a wealth of expertise in sustainability communications and stakeholder engagement, which will be invaluable as we continue to strengthen our messaging and build trust across the food supply chain.
“Jo’s experience working on complex environmental and food system issues makes her ideally suited to help us promote the values of Red Tractor and the benefits it delivers to farmers, food businesses and consumers alike.”
Miller added: “Red Tractor plays a vital role in ensuring that British food is produced to the highest standards of safety, welfare, and environmental protection – and communicating this value to consumers. I’m excited to join the team at such an important time for the sector, and am looking forward to working with Red Tractor’s members and stakeholders to tell Red Tractor’s story and build trust in the label.”
