The new Red Tractor consumer campaign will be launched at the Royal Show next weekend under the banner: "See the Red Tractor, and know what you're eating."
Head of marketing for Red Tractor Bev Wilson said: "Our stand for the Royal is in the Food Hall - FH74 - and we are expecting huge numbers of consumers to come and see the campaign. The stand features images of products that are licensed to use the Red Tractor. These include retail pre-packs from most of the leading retailers as well as brands such as Silver Spoon sugar and Country Life butter."
Visitors to the food hall will be enticed to the stand by two new straplines: "Red Tractor Food. Check it out. We have" and "See the Red Tractor, and know what you're eating."
The Royal Show will also see the launch of a new Red Tractor trade catalogue aimed at all Red Tractor licensees and stakeholders. AFS has invested in a comprehensive suite of Red Tractor artwork and merchandise which offers a cost-effective way for the industry to deliver a compelling and consistent message to consumers. Items can be ordered directly from AFS to help farmers, packers, distributors and retailers make the most of the new Red Tractor impetus. The catalogue can be ordered by visiting the new Red Tractor website, www.redtractor.org.uk or by contacting AFS.
No comments yet