Research & Markets’ latest report on growth strategies in ready meals shows increasing opportunities for fresh produce.
According to the report, consumers are seeking more information on healthy eating and significantly the gap between attitude to healthy eating and actual behaviour appears to be closing.
A trend towards authenticity and so-called home-made ready meals are likely to provide opportunities for the fresh produce sector, the report finds.
“Rising health concerns mean that consumers are more aware of the influence of their diet on their health and are changing their mealtime occasions accordingly,” said a spokeswoman for Research & Markets.
The report breaks down opportunities in the market by region, food type and consumer profile to provide an insight into the factors shaping the market.
Details on how to order the report are available at www.researchandmarkets.com
No comments yet