RDA Organic, a UK organic drink producer, introduced the market's first chilled organic drinks for kids at the recent Food & Drink Expo 2008, and the Natural & Organic Products Show.

RDA Organic Sqqquishy smoothie and Squeeezy juice contain only 100 per cent pure organic fruit. The packaging features a patented automatic closure valve that makes it spill proof - a first in the UK.

Following more than 12 months of research and development, RDA Organic has responded to parents’ demands for reasonably priced, real fruit juices made from organic fruit without additives or concentrates.

RDA Organic Sqqquishy smoothie (blackcurrant, apple and banana) and Squeeezy juice (mango, apple and orange) provide youngsters with one portion of their daily fruit requirement and their recommended daily allowance of vitamin C.

Patrick O’Flaherty, managing director of RDA Organic, said: “The overwhelmingly positive response from retailers and other manufacturers at the Food and Drink Expo reinforced our belief that now is the perfect time to launch our new kids range. We have built up great brand recognition among consumers, and there are increasing calls for real, honest, tasty products that are made from 100 per cent organic fruit rather than concentrates and artificial additives. The spill-proof packaging adds further value to the proposition, which is already making a valuable addition to the chilled juice and lunchbox sectors within stores across the country.”

The two products are packed in multi-packs of four and are available at Waitrose and Ocado.com, as well as independent chains.

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