QV Foods is launching a revolutionary pack format for its Inspire fresh potatoes.
The potato nets will start to appear in selected Asda stores later this month.
Director Simon Martin said: “The challenge of improving consumer perception of potatoes, at the same time as striving to reduce environmental impact, has led QV Foods to move away from industry-standard plastic film packaging for its 2kg premium baking potatoes to a combination of net and film.”
QV Foods has worked with Asda’s fresh potato team on the concept and it has already been tested rigorously through consumer panels over the last few months.
The change in packaging, which features fresh produce champion Gregg Wallace and the strap line “Seasonal produce at its best with Gregg Wallace”, also means a reduction in packaging weight and both the net and film used can be recycled.
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