Putting the facts straight

The fresh produce industry is built on the foundation of good health and it is this strong, timeless message that will see the sector through its many ups and downs. UK consumers are eager to eat what they are told is good for them and, in recent years, there has been no shortage of health statements on the fruit and vegetable front. But now that European regulations are getting tighter, will the industry still be able to stake its claims? Anna Sbuttoni reports.