Prophet plc has signed up as the main sponsor for the Re:fresh Conference 2005.
The software company, (which changed its name from Blass plc this year), has decided to use the conference as a platform through which to communicate the increasing importance of its Prophet 2000 supply chain software to the fresh produce marketplace and the challenges that it faces.
Managing director, Mark Peachey, told the Journal: “After six years of development, and a substantial investment in Microsoft standard technology, Pr2’s significant gain in market share within the produce sector in the UK is having a substantial influence on the way in which business is done and on the ability of companies to achieve least cost operations. Our growth reflects the success of our customers.
“At this time, because of the pressure to find efficiencies to maintain margins, most fresh produce companies are considering their software systems and more companies are in the market to change their systems than ever before.”
Peachey added: “Even now, many companies are being burned by going with systems that do not suit the challenges of fresh produce, but understanding what a system has to do to give competitive advantage is very difficult.
“Distinguishing the technology of Prophet software from the other software in the marketplace is imperative when many software companies will say what it takes to get the business.
“We have to give everyone a chance to look below the marketing speak and at the detail, and we have many small, medium and large fresh produce companies willing to share their experiences of live systems and help us communicate our message.
“We intend to use this year’s Re:fresh Conference as a focus over the next six months to speak to those key people throughout the industry to ensure they understand why this next system change is the most important that they will make and why Pr2 is their choice,” said Peachey.
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