Evesham-based importer and distributor Primafruit has agreed a deal with SAP and Chelford SAP Solutions to replace its business systems with SAP.

The project will take some 10 months to complete and will see existing planning, operations and financial systems superseded.

The aim is to ensure Primafruit delivers least cost, best availability and best quality to customers using e-business innovation and "leading-edge planning and optimisation tools," the company said in a statement issued jointly with the Chelford group.

Sean Foy, operations director at Primafruit said. "We knew that SAP offered the best solutions available, but we knew that implementation was often very difficult for smaller businesses with limited IT resources. We searched long and hard for a partner that was able to help us implement SAP and found Chelford had all of the characteristics that we were looking for. Chelford is not only an expert in SAP systems but also the only company we found that was able to understand the intricacies of the fresh produce industry and speak our language."

A leading business software company, and partner to many of the world's largest companies, a new approach from SAP to small and medium-sized businesses has meant that companies such as Primafruit have access to SAP solutions.

Trevor Lewis, Chelford Group ceo, said: "We are delighted to have won the Primafruit contract. Chelford has significant experience in the food and drink sector and is focused on supporting its customers operating in fast-moving, highly regulated environments driven by the increasing demands of the multiples."