Preparations ramp up for Green Week 2011

Messe Berlin and the Federation of German Food and Drink Industries (BVE) are offering all exhibitors from the food industry a number of innovative and improved ways of participating in International Green Week 2011.

The event, which precedes Fruit Logistica in Berlin, takes place on 21 -30 January 2011 and we see various environment-friendly solutions discussed.

The food industry’s impressive stand “Power for Life” is an attractive opportunity for companies to join together to stage their displays in a variety of eye-catching settings.

Individual stand concepts can be used to reflect the main theme, or alternatively, fully equipped stands are available in the Market Place area, where exhibitors can reach out to more than 400,000 visitors and present their products.

A themed show at the centre of the combined presentation, comprehensive communication and a guarantee that the attention of politicians, the media and consumers will be focused on the displays have all proved attractive factors in show applications.

The introduction of a “green box” for the first time provides an all-inclusive package for companies that only want to offer samples of their products.

Encompassing the stand rental and construction, on-site assistants and agency support, the package provides resources to present new products to small groups.

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