Robert Wells

Robert Wells

S H Pratt & Co (Bananas) Ltd has implemented a new IT system to track its vehicles and take cost out of its supply chain.

The banana supplier is using Isotrak’s Active Transport Management System to provide vehicle tracking and route optimisation for its tractors.

S H Pratt sources bananas from the Dominican Republic, Colombia, Ivory Coast, Ghana, Costa Rica and Ecuador from specially chosen farms.

The deal will see a number Pratt’s tractors fitted out with all aspects of ATMS products encompassing including vehicle tracking, a driver style module, driver communications, state fuel tax reporting, driver terminals, resource management, MDT units for messaging and CANBUs CANcliQ software.

SH Pratt & Co md Robert Wells said: ‘With greater pressure to both meet ever tighter delivery windows at supermarket RDC’s and achieving greater economies operating a fleet, we felt the need to improve on information re fleet visibility and driver/vehicle management.

“Isotrak will provide us with the tools to drive these improvements forward with the resultant increases in SLA compliance, decreases in cost and a consequential reduction in our carbon footprint.”

Greville Coe of Isotrak Ltd added: “Isotrak are delighted to have won the contract to provide its applications to Pratt’s Bananas. This is another important customer to Isotrak and further demonstrates Isotrak’s credentials in providing solutions to hauliers who have strategic relationships with the major supermarkets and wish to develop them further.”

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