Poupart Ltd has announced new branding for two of its four divisions, Poupart Citrus and Poupart Imports, as well as a new corporate identity for the group as a whole.
Established in 1895, the Poupart Group has been managed by the Olins, a well-known third generation fruit trading family, since the late 1980’s. Today’s re-branding is the first change since 1988 and will appear on all external and internal communications for the two divisions and the Group.
The Poupart Group is comprised of four specific trading divisions, two of which will remain unchanged. These are BerryWorld, supplying soft-fruit, and OrchardWorld, which supplies top-fruit.
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