One of the fresh produce longest established firms Poupart Ltd, has announced new branding for two of its four divisions, Poupart Citrus and Poupart Imports, as well as a new corporate identity for the group as a whole.
Established in 1895, the Poupart Group has been managed by the Olins, a third generation fruit-trading family, since the late 1980s. This week’s re-branding is the first change since 1988 and will appear on all external and internal communications for the two divisions and the group. The Poupart Ltd website at www.poupart.co.uk will reflect the changes by mid-summer.
Laurence Olins, chairman, said: “The roll-out of the new logos marks an exciting time for Poupart Ltd. As a company, we make great efforts to move with the times and now our corporate and group identities are as well.”
The identities of the other two specific trading divisions in the Poupart Group - BerryWorld, supplying soft-fruit, and OrchardWorld, which supplies top-fruit - will remain unchanged.
Poupart Citrus, which supplies citrus fruit directly to the multiples, will be feature the image of orange or lemon skins on the reverse of its stationery with a Poupart sticker overprinted with clear gloss varnish. Poupart Imports, which concentrates on supplying the general trade with an extensive fresh produce range is now identified by a logo highlighting the company’s heritage in a striking look that overlays a new gold with the company’s strong red. The Poupart Group logo uses a leaf-effect O printed in a clear gloss varnish over the Poupart red.
The new logos were designed by Campbell Hay Associates.
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