A brand new posy box design from BoxMart is to hit UK florists this month, promising to be more environment-friendly.
The size of the new design when flat-packed allows greater efficiency in production as it generates less waste material and it takes up less space than the previous design, which helps in terms of transport and in-store storage.
The product will be available in valentine red, chocolate brown, pearlescent ivory, silver and black, and will be launched in a multipack of 50 featuring 10 of each colour.
The original classic design is also still available in a variety of designs.
BoxMart managing director Joanne Offord said: “The new posy box comes to market after several months of thorough research and development. Our key objective was to improve the environmental impact of the original product - something we are focusing on across our entire range. We worked hand in hand with our floristry customers to develop a product that fully meets their needs.
“Having completed florist based trials on the new product we made significant changes, which we hope will delight florists and their customers alike. One of the most visible changes is the reduced ‘raw edges’, making the product aesthetically cleaner,” she added.
“Whilst this classic design has undergone changes, we haven’t compromised on quality or strength. Similarly, ease of assembly and the viewing window, which we know our customers relied on, are still very much part of the new design.”
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