The Post Office is hoping to strengthen its position in the flower sector with the launch of a new flower delivery service.
Post Office flowers will be working alongside Dutch flower producer Intergreen and will supply a range of 14 bouquets and plants for home delivery via brochures in each of its 16,000 branches. The products will range in price from £12.95 to £41.95.
Kevin McAdam, head of travel and leisure at the Post Office, said: “Our market research has highlighted a growing need to service the mid-range market within the £15 to £40 price bracket.
“We feel we have developed a range that is both aspirational and affordable and appeals to a younger audience without alienating our traditional customers base. The prices are also all inclusive, meaning no nasty surprises for delivery.”
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