Nearly all exhibitors (95 per cent) at the recent Fruit Logistica reported high satisfaction with their achievements at the event, according to organiser Messe Berlin.
Key objectives listed by exhibitors in a post-show survey included company presentation/image building, new business development and furthering customer relationships. Exhibitors also focused on providing information to industry professionals and presenting new products and services.
Although business contracts were not among the top priorities, nearly 50 per cent of all exhibitors reported concluding new orders.
Some 86 per cent of exhibitors said they anticipated good post-exhibition business. And 92 per cent said they would recommend the trade event to business partners and colleagues, while 94 per cent indicated that they planned to be back for Fruit Logistica 2008.
The event was equally well-received by visitors - 99 per cent rated the commercial results of their participation as positive. Some 81 per cent managed to establish new business contacts and 76 per cent of the trade visitors anticipated further negotiations and business transactions as a result of these contacts.
Trade visitors went to Berlin to establish new business contacts, find new suppliers, preview new products and services and gain an overview of the entire fruit and vegetable market along with the technical aspects of the logistics chain. They were primarily interested in fresh produce as well as packaging and packaging equipment.
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