With industry interest growing in Radio Frequency Identification (RFID) technology, US trade association PMA will hold a Fresh Produce Academy webcast entitled RFID: Challenges and Opportunities for the Produce Industry to help its members and the fresh fruit and vegetable industry understand what RFID means to their businesses and supply chain partnerships. Scheduled for June 29 from 12:30pm to 2:00pm EDT, the webcast will provide an overview of RFID and its components; describe RFID challenges (both those general and specific to produce); and include a panel discussion by RFID practitioners in the produce industry.