The Produce Marketing Association (PMA) Fresh Summit International Convention and Exposition, “The Heart and Soul of the Industry” is expected to attract over 17,000 attendees from 70 countries and 800 exhibitors from November 4-8 at the Georgia World Congress Center in Atlanta, Georgia, USA.
Programme highlights include:
•Michael Treacy, author, consultant, and MIT professor, will talk about “Building Sustainable Market Leadership” at the Sunday breakfast general session.
•Martha Rogers, PhD, Peppers & Rogers Group and adjunct professor, Duke University, will present “Real Impact: Maximizing Your ‘Return on Customer’ (ROC) to Take Customer Relationships to the Next Level.”
•Phil Lempert, supermarket and consumer trends analyst offers his unique perspective in his presentation “How Well Do You Understand Your Customers, and Theirs?”
•Scott Adams, the creator of the wildly popular business comic, Dilbert, will engage attendees with “From Cubicles to Comics: A Journey of Success.”
According to PMA president Bryan Silbermann: “We may be an industry steeped in tradition but we also have our attention focused on the future. PMA’s Fresh Summit reflects the heart and soul of our membership through a diverse program that offers buyers and sellers value they can connect to and take home from Atlanta.”
Silbermann will deliver his “State of the Industry 2005” address on Saturday, November 5 at the lunch general session, offering the latest on consumer and industry trends.
Detailed information on the Fresh Summit schedule and exhibitor list can be found on PMA’s Fresh Summit website, www.PMA.com/FreshSummit.
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