The figure is backed by evidence from the multiple's category suppliers, which provided a range of UK varieties starting with Opal, and Reeves before the arrival of the main Victoria crop.
The season has about a fortnight to run with Marjorie Seedling.
At their peak, UK plums were priced at £1.99 for a 600g lidded punnet, linked to a buy-one-get-one-free offer.
Leading analysts and key industry players at global event in Puglia say they see huge market potential thanks to new and better varieties
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University spends £16m to expand its farming research capacity as it focuses on Agrifood Futures Strategy
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