The Rollet®

The Rollet®

Rollet® claims to have created the future in RTP, with a product that is “more durable, more flexible, easier and safer to use, trackable and even better looking”.

Rollet® is tackling problems of metal roll-cages by major users alarmed at the cost implications associated with the incidents of loss. Statistical analysis from within the logistics industry illustrated an annual 20 per cent loss on all the metal cages being operated.

“You may remember the Cadbury's Smash advert where aliens laughed uncontrollably about how humans used to make mash potato. They would have the same reaction if someone told them about metal roll-cages,” said a company spokesperson.

“This method of transport is costly, old-fashioned and downright dangerous! Metal roll-cages cause injury to operators. They are easily stolen and subsequently appear in a thriving second-hand market. They do not last. They warp, bend, break and rust. They are expensive both in terms of replacing - an annual 20 per cent loss on all cages that are used - and when you consider the man-hours lost due to injury and sickness.

“All in all, those aliens would be laughing their socks off by now - but when it comes to business this is no laughing matter.”

The spokesperson continues: “The Rollet® 'cage' is made of maintenance-free plastic so it is incredibly strong and doesn't warp. This saves on product loss and the headache of returns. It is totally recyclable so it is environmentally friendly and it can be branded with your company's corporate identity making it useless to those second-hand dealers.”

The Rollet® is light, weighing just 40kg in its standard height format of 1,500 millimetres, making it manoeuvrable and user-friendly. It can also be adapted to specific requirements so any product can be moved, anywhere.

“This is one of those products where you just go "Why has no one thought of this until now?" Just as biscuit tins hit the scrap yard when Tupperware arrived, the days of the metal roll-cage are numbered,” the spokesperson predicted.

• The initial concept for this RTP product was developed in conjunction with UMIST, the University of Manchester Institute of Science and Technology. Rollet® is a joint venture company with United Co-operatives, who are members of the international co-operative movement.

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