The Mr Pippy tour has hit the road again, and the van full of English apples and growers was in south London this morning to update freshinfo on its progress.
Back by popular demand for its second year on the road, the UK Tour 2006, funded by Worldwide Fruit, began on Saturday - National Apple Day - with a whistle-stop round of radio stations in London. BBCs 1, 2, 4 and 5 got a visit, as did Virgin, Capital and Heart and, once the front desks were bribed with a tray of English Cox, studio access was a formality at all of them.
Today, the Mr Pippy van, ably piloted by Arbor's Crispin and Dorian, will have stopped off at M&S head office before parking itself in a packed out Covent Garden for the lunch-time rush, where Worldwide Fruit's Robert Balicki will be handing out apples to the adoring (the fruit, not Robert) public.
Bristol, Bath and Manchester are also on the official tour t-shirt, although many more hungry consumers will be getting the Pippy treatment en route. See next week's FPJ for a full round-up.
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