The event is taking place on July 26 in London's Hyde Park and is hoped to be the most successful so far. Models will give away apples to an estimated 70,000 members of the public throughout the day.
At last year's event Pink Lady apples were sampled by a host of celebrities including comedian Graham Norton (pictured) and Atomic Kitten's Jenny Frost.
Gordon Winterbottom of Corego Ltd said: 'It is exciting for Pink Lady to once again be at this event that is associated with fun and fashion as well as the 'pink pound'.'