Licensing agent Coregeo Ltd and the European Pink Lady Association are organising the first strategic Pink Lady advertising campaign. The campaign is aimed at women from 25-44, and estimates suggest the advert will be seen by 40 per cent of the target audience.

Based on the Adam and Eve legend and with a seductive strapline, the ads will be seen in women's magazines such as Red, New Woman, Marie-Claire, Elle, Cosmopolitan, OK and Red.