The smaller version of Pink Lady, dubbed the 'Pinkids' apple, will continue to attract new customers with a new web advertising campaign starting in November in partnership with Disney.
Speaking at the Fruit Attraction fair in Madrid last week, Pink Lady’s trade marketing executive Gregoire Macron said that the Disney collaboration was working well and is set to be extended to more supermarket chains.
“Last year the campaign mainly took place in France, Belgium and Germany, whereas this year we will also see activity in Spain, Portugal, the UK and Scandinavia; the feedback has been brilliant, so it’s an exciting development,' said Macron.
