Pink Lady®, the apple with the flowing heart-shaped logo is spreading the message of love this March by calling all aspiring poets to put pen to paper and write love poems in a major new competition.
The contest which launches across radio stations nationally on Monday March 7 2005 will involve renowned poet and writer Peter Forbes giving top tips about poetry writing as well as offering people the chance to win a romantic weekend in Paris - the city of love.
Forbes, who will judge the competition, is the author of several books, and is a lecturer at Queen Mary’s University, London. His latest book “All the Poems you need to say I do” will also be offered as prizes across the stations nationally.
To coincide with the radio launch, the contest will also launch on the new look Pink Lady® website - www.pinkladyapples.co.uk - where visitors will be able to enter the competition online.
Andy Macdonald, director of UK Pink Lady trademark managing company Coregeo Ltd, said: “Our research and sales figures reveal that consumers really love the taste of Pink Lady® apples, so what better way to say it than through poetry? Verse has always been a very popular way of conveying messages of love and this national promotion will bring the fastest growing apple brand to customers both old and new.”
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