Fruit Logistica this year has a special events programme, with a number of seminars aimed at tracking current trends and suggesting solutions to pressing problems affecting the industry.
23rd Fresh Produce Forum
"Quality at a low price - Challenge or Utopia?"
Wednesday, 4 February 2004, 2 - 5:15 p.m., ICC Berlin, Hall 15.2
During the 23rd Fresh Produce Forum, Fruchthandel Magazin will be presenting its Grüne Merkur award for the eighth time to people, organisations and companies in the international fruit and vegetable trade who have shown a particular commitment to this sector and have earned the recognition of the industry.
Fruit Logistica 2004 - Opening Ceremony
Wednesday, 4 February 2004, 6 p.m., ICC Berlin, Hall 3
Fruit Logistica 2004 will be officially opened at an evening event to be held in the ICC Berlin. The keynote-address will be made by a leading representative of the European retail food trade.
Spain: "Talking about the future"
Hall Forum: Thursday, 5 February 2004, 10 a.m. to 1 p.m., Hall 5.2
As one of the main European suppliers of fresh fruit and vegetables, Spain too is meeting the exacting demands imposed by the trade and consumers: modern Spanish production is based on the concept of quality management. At the Hall Forum suppliers and customers will also be presenting and discussing the latest trends in logistics, transport and marketing.
Tough competition in the retail sector: Strategies to combat falling prices
Hall Forum: Thursday, 5 February 2004, 3 to 4.30 p.m., Hall 5.2
The German retail food trade and its commercial suppliers continue to experience intense competition, a bitter price war and poor profit margins. Following an analysis of the situation and of the background conditions in the international retail food trade by a leading market analyst, some solutions will be outlined, showing ways in which suppliers and the trade can eliminate some of the weak points and improve profit margins.
Mediterranean Meeting, 5 February 2004, 3.30 to 5 p.m.
Topic: "Green Corridor Policy". During this event the "The Golden Grape" Award will be presented to the best Italian exporter of 2003. Organiser: GEMMA EDITCO SRL - Corriere Ortofrutticolo in collaboration with the Ministry of Agriculture.
6th Fresh Logistics Conference, 6 February 2004, 9.30 a.m. to 5.30 p.m., Hall 6.3
Topic: "Innovation and Agricultural Reform" (for additional details: www.frillog.de)
Presentation of the "Supermarket Flower Award 2003"
Hall Forum: Friday, 6 February 2004, 9.30 to 11.30 a.m., Hall 5.2
For the fourth time the Dutch Flower Council will be awarding its "Supermarket Flower Award". The results of the recent analysis "Consumer in Focus: Purchasing habits with regards cut-flowers and potted-plants" will also be presented.
Presentation of the "German Fruit Prize" by "Fruchthandel-Magazin" and "Rundschau für den Lebensmittelhandel"
Hall Forum: Friday, 6 February, 12 midday to 1 p.m., Hall 5.2
The "German Fruit Prize" is being awarded for the eighth time at FRUIT LOGISTICA to retailers whose attractive greengrocery displays have contributed to their commercial success.
Food Safety and the Certification of Food Quality
Hall Forum: Friday, 6 February 2004, 3 to 4.30 p.m., Hall 5.2
Without doubt fruit and vegetables are the healthiest of foods. Nevertheless, today's consumers are more critical than ever. Producers and the trade have reacted by introducing numerous safety measures and certification schemes, which are now being implemented in practice. This Hall Forum will show what is expected of the retail food trade and suppliers in order to ensure that the consumer obtains high quality and healthy produce.
France: Production in the 21st Century - Traditional and Modern
Hall Forum: Saturday, 7 February 2004, 10 to 11.30 a.m., Hall 5.2
France has been renowned for its wide and varied range of fruit and vegetables for decades. Building on this established tradition French producers are recognised as among the most modern in Europe, with a range that has been designed to meet the needs of the trade and consumers alike. The French fruit and vegetable sector will come together at the Hall Forum with the representatives of the European trade to discuss the development of the market from production through quality assurance to the point of sale in the 21st century.
The New Europe: the European Union Expands Eastwards
Hall Forum: Saturday, 7 February 2004, 12 to 1.30 p.m., Hall 5.2
Since the fall of the "Iron Curtain" Europe has faced major political and economic changes. In May 2004 eight countries of Central and Eastern Europe, together with Malta and Cyprus, will be joining the European Union. The Hall Forum will bring to light implications that this will have for international fruit and vegetable retailers. An international panel will discuss the questions and opportunities facing businesses and the consumers in this new Europe.
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