The Co-operative stores in the east of England have started to stock new-season broccoli grown by the retailer’s own farm in Cambridgeshire.
The Coldham Estate started supplying the brassica to the stores in East Anglia for the first time this week. The season is expected to run until October.
Sean Deakins, category buyer for brassicas at the retailer, said the product is the latest addition to The Co-operative’s ‘Grown by us, Britain’s largest farmer’ range, featuring products produced by The Co-operative Farms.
The Coldham farm manager brought in expertise in growing broccoli and approached the food business with the idea of supplying Co-operative stores.
Deakins said: “The Co-operative Farms already supplies our stores with produce such as peas, onions and potatoes, so we are pleased that broccoli has now been added to the range. Co-operative customers in the east of England will be able to enjoy broccoli grown in their region right through until the autumn.”
The ‘Grown by us’ range is only available in selected Co-operative Food stores. There is only enough broccoli from Coldham to supply East Anglia, but roll-out may be extended if supplies in the east of England are successful this season.
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