While I was unable to get out to Fruit Focus this year, being kept under lock and key at Market Towers, one look at the weather allowed me a certain sense of smugness.

But while visitors to the show may have been wading up to their waists in mud, lending Fruit Focus an almost Glastonbury-like feel - without the drugs, I presume - the rain at least spells good news for apple growers, many of who will have been anxiously watching the skies for quite a while now.

So rain is great for the apple sector, but what about the soft-fruit boys and girls? According to KG, the industry is facing an oversupply situation, something I find puzzling, despite the recent weather dampening demand.

Peaks and troughs are something the industry has been trotting out for a long time and each year we get the same comments about the need to iron them out, but as of yet, there appears to be no flattening when it comes to supply.

KG’s Marston talks of oversupply, but is that an accurate description? He said so far this year the industry has had four weeks of oversupply, compared with just three days a few years ago.

That’s quite a jump - is it simply just a case of pushing too hard on a product which, despite recent successes still remains an impulse, almost niche purchase? If you cannot sell all your fruit at the height of the season, particularly when, as with this year, the weather is mainly good, are you simply producing too much? Perhaps it is not so much a case of oversupply, more one of overproduction. l