The 2006 edition of Fruit Logistica will feature a significant increase in numbers of exhibitors from the organic and convenience product sectors.
At this year’s international fruit and vegetable exhibition, in Berlin, organic produce accounted for around 20 per cent of the exhibits in the produce segment, with convenience-oriented products accounting for another 13 per cent. Organisers say the early indications are that this figure will increase further on February 2-4 next year.
The London-based marketing and consultancy organisation Organic Monitor estimates that worldwide sales of organic products rose by between five and seven per cent in 2004, to around $26.5 billion in 2004. Europe is the largest single market after the US, where Germany is the leading nation with sales amounting to 3.1bn euros.
Analyst BBE believes that the market for convenience foods in Germany - as in the UK - offers good to very good growth prospects. By 2015, consumers with a particular bias towards convenience foods will account for more than 50 per cent of the entire market.
Expanding on the convenience theme, the 25th Fresh Produce Forum will invite international experts to exchange information on the subject of Fresh cut - Convenience brings added value! on February 1.
The new trend in “fresh cut” products may satisfy consumer demands for convenience, but does it result in higher profits? Keynote speaker Larry Kern, ceo, Ready Pac Inc USA, together with international experts, will look at the latest trends in the fresh cut sector and will analyse the market opportunities.
No comments yet