High consumer demand for organic foods is propelling fresh fruit and vegetable sales across Europe, according to a new report from Researchandmarkets.com.

High growth rates have increased the market share of organic products to above five per cent of fresh produce sales in some countries.

Retailer initiatives and high consumer demand for health and nutritious foods are fuelling market growth. High demand is also coming from food processors and foodservice companies, with a growing number of catering firms using organic fresh produce. Although organic vegetables comprise most sales volume, the organic fruit sector is showing the fastest growth. Retailers are expanding their organic fruit ranges as more products - especially tropical and exotic varieties - become available.

Fresh fruit and vegetables are the largest category in the European organic food industry, says the research. The category leads since products like apples, carrots and potatoes are typically the first organic products bought by consumers, as their fresh nature appeals to shoppers seeking healthy, chemical-free foods.

This new report analyses the organic fruit and vegetables marketed in 17 European countries. Detailed market and competitive information is given for organic vegetables, organic top fruit, organic stonefruit, organic citrus and organic tropical and exotic fruits

Market information provided includes market size, revenue forecasts, market drivers and restraints, import and export statistics, pricing trends, supply chain analysis, sales channel breakdown and consumer behaviour. Profiles are given of the leading importers, suppliers and retailers. Strategic recommendations are given to organic food suppliers, exporters and new entrants.

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