Buying organic food gives consumers a feel good factor, research by Sainsbury’s has claimed.
The retailer said simply buying the food can make consumers feel better, before they have even eaten it.
According to focus group work, Sainsbury’s, which has been awarded the title of Organic Retailer of the Year by the Soil Association for three years running, said consumers told it buying organics gave them more control over what they ate.
As organic week gets underway this week, the SA said that sales of organic food had now topped £1 billion annually, with the market growing twice as fast as conventional foods.
In a survey by the association, around 70% of respondents said there should be organic or locally produced food in school meals, while a further 40% said they would like to see an organic option on restaurant menus.
