Online shopping facilities are now a must for food retailers - after two thirds of British teenagers said they will buy at least some of their groceries over the internet when they are adults, according to grocery industry research group IGD.
The IGD poll of 1000 people found that only 32 per cent of teenagers aged between 13 and 19 said they would use a supermarket for all their shopping.
The majority opted for a mix of online ordering and supermarket visits. A total of 39 per cent chose a combination of online shopping mixed with specialist stores and supermarket visits, and 15 per cent said they would shop for food only online.
Joanne Denney-Finch, IGD chief executive, said the research, which will be presented to the grocery industry at the IGD annual conference today, highlighted the need to offer shoppers an online service.
Morrisons, Somerfield and Marks & Spencer’s are yet to offer online food shopping facilities.
