Jamie Oliver is set to help Sainsbury’s to sales success with English strawberries.
The retailer is hoping to repeat the success of the adverts featuring asparagus, which saw sales triple.
Tying in with Wimbledon and the peak of the season, Sainsbury’s is hoping that having Oliver enthusing about the fruit will see sales rocket.
Sainsbury's has also signed a six-year deal with Comic Relief as a sponsor which will run until 2011.
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