Ocean Spray's Ingredient Technology Group (ITG) has appointed a new business to business marketing manager.

Arun Hiranandani will assume the role in the newly created post, which brings ITG's ingredients and food service businesses under one umbrella.

Hiranandani will be responsible for value-added ingredients such as fruit flavoured pieces and sweetened dried cranberries on a global basis. He said: "Ingredients and foodservice are two of our most profitable businesses, currently enjoying year-on-year double digit growth. My aim is to build on Ocean Spray's position in these lucrative areas by implementing a global strategic marketing approach to penetrate new product platforms and markets."

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