Ocado is to put the use-by dates of food on its website and on shopping receipts in a bid to cut food waste at home.
The online retailer, which works in partnership with Waitrose, will launch the initiative in September.
Ocado chief financial officer Jason Gissing claimed the scheme will help families plan their meals.
He said: “When you are shopping on the site, you will always be able to see the life of the product, and when you go through the checkout it will show the life of all the products.
“We think people will stick the receipt up on the fridge so customers and their families can plan their consumption and minimise food waste.”
The move comes just days after prime minister Gordon Brown urged people to stop wasting food, in response to a government report that showed UK consumers bin groceries worth more than £1 billion.
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